Hi, I’m Amrit, a Senior/Lead Product Designer with 12+ years of experience creating user-centred experiences across Retail, Government, Energy, Events, and Finance.
Native App · Boots · 2024
This case study documents my iterative process of creating a gift finder for the Boots app — a visual tool designed to help users find that perfect gift.
Native App · BOXT · 2022
Improving the engineer app to create a smoother and seamless user experience for engineers on the job.
Web · John Lewis · 2016-2020
An overview of my time shaping the John Lewis checkout including working on multiple features, user journeys and the John Lewis design system.
Web · John Lewis · 2015-2019
A documentation of my process working through several iterations of the gift card and voucher interface. Includes low-fidelity, high fidelity and interactive prototyping.
Web · John Lewis · 2016
My process in redesigning the delivery options component for mobile. This involved testing a range of concepts with real users to produce the final outcome.
My current title is Graphic Designer, Web Master, Web Designer, Front-end Developer, Designer/Front-end Developer, Designer that codes, UI Designer, UX Designer, Interaction Designer, UI/UX Designer, Product Designer.
All those title changes should give you a glimpse of my journey through this ever-evolving industry.
I now focus my efforts on designing a seamless user experience rather than coding one. A designer who codes? Yes we do exist 🦄. Knowing how design translates into code — and understanding both its limitations and possibilities — has proven invaluable. That knowledge is something I always bring to my fellow designers, often in the form of my coding playground.
Regardless of the title, my guiding principle is simple: put the user first. I champion inclusive design, following best practices and WCAG guidelines to make sure every person can navigate and enjoy the experience in a way that suits their needs.
In every company I’ve contracted with, I’ve naturally stepped into lead-level responsibilities. I’ve crafted end-to-end customer journeys, shaped design systems and workflows, mentored fellow designers, and helped elevate the overall standard of design. That approach has often led to contract renewals and frequent offers to go permanent.
If you’d like to chat further or have any questions, I’d love to hear from you.✌️